Over the past 12 months, 14 insiders at Vital Farms, Inc. filed 50 open-market SEC Form 4 transactions on VITL: 7 purchases worth $433K and 43 sales worth $31.9M. Insiders have been net sellers over this period. The most recent filing was on May 18, 26.
| Date | Insider | Type | Shares | Price | Value |
|---|---|---|---|---|---|
| May 18, 26 | Glenda J Flanagan | BUY | 6.1K | $8.33 | $51K |
| May 15, 26 | Kofi Owusu Amoo-gottfried | BUY | 2.4K | $8.45 | $20K |
| May 14, 26 | William B. Cyr | BUY | 6.0K | $8.52 | $51K |
| May 14, 26 | Joseph Michael HollandChief Supply Chain Officer | BUY | 12.5K | $8.00 | $100K |
| May 14, 26 | Kelly J. Kennedy | BUY | 2.5K | $8.40 | $21K |
| Mar 9, 26 | Karl KhouryDirector | BUY | 5.0K | $18.45 | $92K |
| Mar 2, 26 | William B. CyrDirector | BUY | 4.8K | $20.70 | $98K |
| Mar 2, 26 | Matthew OhayerTenPercentOwner | SELL | 20.0K | $20.33 | $407K |
| Feb 2, 26 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 18.4K | $28.33 | $513K |
| Jan 2, 26 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 12.5K | $31.27 | $391K |
| Dec 15, 25 | Russell Diez-cansecoPRESIDENT AND CEO | SELL | 16.7K | $35.05 | $587K |
| Dec 15, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 5.0K | $35.25 | $176K |
| Dec 1, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 20.9K | $33.67 | $692K |
| Nov 4, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 5.0K | $37.78 | $189K |
| Nov 3, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 21.4K | $32.35 | $682K |
| Oct 8, 25 | Russell Diez-cansecoPRESIDENT AND CEO | SELL | 5.3K | $44.72 | $232K |
| Oct 1, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 23.5K | $40.63 | $941K |
| Sep 10, 25 | Russell Diez-cansecoPRESIDENT AND CEO | SELL | 15.8K | $47.84 | $745K |
| Sep 4, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 100.0K | $50.96 | $5.1M |
| Sep 2, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 100.0K | $52.39 | $5.2M |
| Aug 29, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 100.0K | $51.13 | $5.1M |
| Aug 22, 25 | Joanne BalGC, SEC. AND HEAD OF IMPACT | SELL | 4.8K | $50.95 | $244K |
| Aug 21, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 4.2K | $50.25 | $211K |
| Aug 19, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 800 | $50.31 | $40K |
| Aug 18, 25 | Kathryn McKeonCMO and GM, Butter | SELL | 21.4K | $49.08 | $1.1M |
| Aug 15, 25 | Joanne BalGC, SEC. AND HEAD OF IMPACT | SELL | 10.0K | $47.70 | $477K |
| Aug 15, 25 | Kathryn McKeonCMO and GM, Butter | SELL | 12.0K | $47.59 | $571K |
| Aug 14, 25 | Denny Marie PostDirector | SELL | 6.1K | $47.75 | $291K |
| Aug 14, 25 | Thilo WredeCHIEF FINANCIAL OFFICER | SELL | 2.8K | $47.70 | $133K |
| Aug 13, 25 | Karl KhouryDirector | SELL | 20.0K | $47.63 | $953K |
| Aug 12, 25 | Stephanie CoonSVP STRATEGY | SELL | 10.0K | $46.15 | $462K |
| Aug 12, 25 | Russell Diez-cansecoPRESIDENT AND CEO | SELL | 16.7K | $46.11 | $770K |
| Aug 11, 25 | Peter Nicholas PappasCSO and President, Eggs | SELL | 2.8K | $45.35 | $127K |
| Aug 11, 25 | Thilo WredeCHIEF FINANCIAL OFFICER | SELL | 1.2K | $45.56 | $55K |
| Aug 8, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 5.0K | $45.25 | $226K |
| Aug 7, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 5.0K | $40.31 | $202K |
| Aug 1, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 20.0K | $36.42 | $709K |
| Jul 23, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 5.0K | $40.34 | $202K |
| Jul 11, 25 | Thilo WredeCHIEF FINANCIAL OFFICER | SELL | 1.2K | $38.97 | $47K |
| Jul 1, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 20.3K | $39.32 | $798K |
| Jun 17, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 5.0K | $32.25 | $161K |
| Jun 13, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 24.3K | $32.07 | $768K |
| Jun 12, 25 | Thilo WredeCHIEF FINANCIAL OFFICER | SELL | 1.2K | $31.93 | $38K |
| May 19, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 24.0K | $35.94 | $863K |
| May 12, 25 | Russell Diez-cansecoPRESIDENT AND CEO | SELL | 33.9K | $34.55 | $1.2M |
| Apr 21, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 24.0K | $32.68 | $784K |
| Apr 14, 25 | Russell Diez-cansecoPRESIDENT AND CEO | SELL | 45.1K | $33.69 | $1.5M |
| Mar 24, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 4.0K | $31.39 | $126K |
| Mar 19, 25 | Matthew OhayerEXECUTIVE CHAIRPERSON | SELL | 20.0K | $29.46 | $589K |
| Mar 14, 25 | Karl KhouryDirector | SELL | 10.8K | $31.02 | $336K |
Over the past 12 months, insiders at Vital Farms, Inc. filed 7 open-market purchases worth $433K and 43 sales worth $31.9M on VITL, which makes them net sellers over the period. The most recent Form 4 was filed on May 18, 26.
The largest recent open-market VITL insider purchase in our data was $100K by Joseph Michael Holland, Chief Supply Chain Officer, filed on May 14, 26.
14 different insiders at Vital Farms, Inc. filed open-market SEC Form 4 transactions on VITL over the last 12 months.
InsiderTape plots every VITL insider buy and sell directly on the price chart and flags new SEC Form 4 filings as they arrive, with cluster detection and buy/sell pressure. The data updates daily from SEC EDGAR.
InsiderTape plots every Vital Farms, Inc. insider buy and sell on the price chart, with buy/sell pressure, cluster detection, and alerts the moment new Form 4s hit. Start a free 7-day trial, cancel anytime.
Does it work? In five years of data, insider clusters beat the Russell 2000 about 60% of the time and the CFO's buy was the sharpest signal of all. See the backtest →
START FREE TRIAL →